PULLIN LAUNCHES A POP-UP SHOP IN SHENYANG CHINA
In celebration of the upcoming Chinese New Year, MRH SpaRotica Groupé will launch a pop-up shop in Shenyang for our premium French intimates brand Pullin. The concept shop, going live on January 22nd, is aimed at adding a spark of originality and guilty pleasure for Chinese customers in Shenyang. The shop, located in the city centre at the Luxville Department Store, will showcase Pullin’s SS16 intimates collection as well as T-shirts, jeans and accessories. The concept, which evolves over three months, is developed to challenge the conservative intimates market and encourage a consumers’ sartorialist sense of expression. A permanent shop concept within Luxville will be launched in April.
The Pullin concept is presented in a 58 square meters’ space, and will be the only intimates label among all of the international premium brands on the 5th floor. The Luxville Department Store encompasses 11 floors and owns exclusivity to 38 percent of premium fashion brands that are entering into the northeast market. Opened in June 2015, the store has created a sophisticated niche with its contemporary design and its organic growth retail model that combines carefully selected brands with seamless customers-oriented shopping experience.
Created by Emmanuel Loheac in France, Pullin has for 15 years changed attitudes towards underwear and swimsuit, bringing freshness and creativity. Renowned for the quality of its products and manufactured in the European Union, Pullin now has 24 concept stores and 1400 plus outlets in over 22 countries.