PULLIN is a French underwear brand created by Emmanuel Lohéac in 2000 with a vision that rapidly became a true brand philosophy: revolutionise the lingerie market, which had been very conservative up to that point, with daring prints and products that had just the right amount of originality, comfort and quality.
Designed in France and proudly manufactured in the European Union (France, Spain, Italy and Portugal), PULLIN underwear are the result of exclusive know-how using the most efficient materials and the latest printing and assembly techniques.
The brand’s attention to detail is what distinguishes our authentic design from simple ingenuity. Thanks to the combination of style, quality and innovation, our underwear have become real fashion accessories intended for modern customers who don't want to have to choose between fashion and function and who wish to express themselves through the clothes they wear... down to the last stitch.
ICONOCLAST & EVOCATIVE
“Never be content with past glories, always seek those details that make a difference” - Emmanuel Lohéac
In the 90’s, this 25 year-old engineer and fashion passionate, realized how much the youth is attracted to colors and originality, down to all the smallest details... but their drawers. As a matter of fact, underwear seemed to be the only category left aside in this relentless quest for style. Tirelessly classic, eternally unoriginal. Black, white, grey. This observation will inspire him the founding vision behind PULLIN: to shake up the codes of a conservative lingerie industry, with the sole aim to elevate underwear into a sartorialist means of expression and a true fashion item.
15 years and a few million followers later, PULLIN has remained faithful to its values and is no longer a brand like the others. It has become a way of life, of behaving, of establishing an identity.