PREMIUM FRENCH LABEL PULLIN TO EXTEND ITS PARTNERSHIP WITH MRH TO COVER THE ENTIRETY OF ASIA
Emmanuel Loheac, CEO of the French Luxury Underwear brand PULLIN, recently announced that the partnership with MRH SpaRotica Groupé (“MRH”) has been extended to include Japan, Korea and Southeast Asia. In 2015, PULLIN signed a Joint-Venture agreement with MRH to develop the PULLIN brand within the Greater China region. The first Pop-up store in Shenyang Luxville Shopping Centre opened early this year, and the Shanghai Sogo Pop-up store was opened shortly after in April of this year.
In addition to the announcement, MRH has expanded PULLIN into Korea through a partnership with Muser Group. This partnership will see PULLIN develop retail presence, both online and offline in the Market. This expansion exemplifies the ambitions of MRH to expand into the entire Asian market, undoubtedly accelerating the pace of development for PULLIN. MRH has placed South Korea, Japan and Singapore as the first group of countries to enter, and expansion into other Asian countries is planned to follow shortly.
Within Mainland China, PULLIN is planning to enter Chengdu, Changsha, Shenzhen and other regions by the end of this year, and additionally a Tmall flagship store will be officially launched in August of 2016.