MRH CAPTIVATES SHANGHAI WITH A STUNNING SS16 FASHION WEEK PRESENTATION FOR RELIGION, HIP & BONE AND MUUBAA> PDF VERSION
450 Participants Attended the Shanghai Show and Press Conference
Shanghai, China — October 13, 2015 — MRH SpaRotica Groupé (“MRH”) hosted the Spring/Summer 2016 fashion show “Elevation” to introduce premium fashion brands - Religion, Hip & Bone and Muubaa into Greater China. Approximately 450 participants, including investors, retail franchisees and fashion influencers, attended the show in Xintiandi, Shanghai’s most fashionable hub. Prior to the show, MRH hosted a conference where executives from each brand spoke to retail partners about the design concepts and their prospects of the China market.
The fashion show, a great success in itself, generated significant media coverage. Over 250,000 online views of the brand executive interviews were generated on the Tencent and Youku websites within 24 hours. More than 15 international and domestic media participated in the show, as well as the press conference. The social media buzz, on wechat, created by fashion bloggers and audiences, brought Shanghai to a stop.
“We had a great year working with a few brands to define what is possible in building an innovative business with brands that distinctly make emotional connections with the Millennial consumers,” said Richard Kisembo, CEO and president of MRH SpaRotica Groupé: “We couldn’t be happier to see the outcome of the show. It’s a great moment for MRH as we gain significant traction in the China market.”
The brand executives expressed equal excitement about the result of the fashion show. Religion will open 10 stores in Spring/Summer 2016. Hip & Bone and Muubaa will open five store in SS16 respectively.
“It has been such a good night and fantastic evening. The show is amazing and everyone has been working so hard,” said Jamie Lloyd, CEO of Religion. Jamie shared equal sentiment with Richard, “This has been three years in the making. To work for three years to figure out a strategy, which means we believe in the brand as much as Jamie believes in the market.”
Carlos Fogelman, Founder and CEO of Hip & Bone spoke: “I am happy that we got a great partner in MRH to put together the show. I think the audiences loved the show from the reviews after. We are working harder to make sure that we capitalise on the opportunity. That’s the important part.”
Georgia Sacks, Brand Director of Muubaa, emphasised on her collaboration with MRH: “We got really good reaction from audiences, the press and also potential investors. I am happy that we can finally break into the China market. We have established a lot of demand from Chinese retail partners. And, with the right team, which is MRH, we will maximise our full potential.”
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